Ecommerce Frequently Asked Questions

The Components of a Sound Omni-Channel Retailing Strategy

Developing an omni-channel presence is crucial to increasing sales and a vital aspect of maintaining market share.  A recent survey conduct by RIS revealed that omni-channel consumers spend 15 to 30 percent more than consumers that shop through a single channel.  These customers also tend be loyal brand followers and are influencing others to patronize their favorite retailers.  Consumers.

The Benefits of Storing & Managing Product Information in the Cloud

For years companies have managed their MDM and PIM systems in an on-premise environment.  However the proliferation of cloud-based versions of these systems has been a source of debate around the benefits and potential drawbacks of storing and managing data (in this case product data) in the cloud.

ClaraStream Version 2.0 Release

We are very excited to announce the release of Version 2.0 of our product information management and omni-channel commerce platform.  The suite of features that define Version 2.0 go a long way in facilitating growth for retailers by simplifying the process of managing product information across multiple locations and increasing revenue by bringing products to market faster across those.

Takeaways From IRCE 2014

Last week members of our team were at IRCE 2014 where we attended a pre-conference workshop on ‘Capturing The ROI of Product Information Management Systems’.  The panel of presenters included Ryan Lee of Gorjana & Griffin (one of our clients) and Cynthia Rodgers Maignan of Office Depot.  In addition to providing some great insight, the overarching them of Ryan.

Methods for Improving the Quality of Your Product Data

The pressure to deliver relevant, precise, targeted product data is ever increasing. E-commerce retailers know that accurate, rich product information is crucial to increasing sales and driving customer satisfaction.  This pressure is compounded by the need to increase visibility across multiple customer segments.

Accurate product information is essential to both customer-facing aspects of the business and to the internal integrity.

The Importance of Customer Segmentation & Product Data in Multi-Channel Retailing

Customer segmentation is a method for dividing a customer base into common attributes. This allows the business to cater to each segment with relevant product information. Understanding your customer’s needs and providing the right audience with the right information improves user experiences and increases conversion rates. Additionally, this practice will lead to increased brand loyalty and repeat business. E-commerce.

Harnessing the Power of the Long Tail to Increase Product Sales

E-commerce businesses are often built around the opportunity to provide specialty items; products that are oftentimes not available in the local big box store.  Consumers of such products are willing to invest time and effort to research a product before buying.  This type of shopper is much more likely to convert and is best reached through “the long tail”.

4 Ways A Product Information Management System Can Increase Revenue

Implementing a product information management (PIM) system streamlines business activities and simplifies many of the tasks associated with running an e-commerce company.  Eliminating waste from product information management processes reduces resource burdens and provides a consistent brand/product image. When fully executed, a PIM system has the potential to increase businesses revenue in at least four of ways.

March Features Release – REST API

This month we are announcing the release of our REST API.  The introduction of our REST API allows retailers to streamline back office operations by connecting and integrating multiple systems and platforms and improving the flow of product information throughout the organization.  In doing so, retailers can utilize ClaraStream as a single cloud-based point of input and management.

The Importance of E-Commerce Product Category Structure

E-commerce category structure is vital to creating an highly converting and profitable site.  The ease with which a user navigates through the shop will be a determining factor in the amount of time and money they are willing to spend. Descriptive product information written in engaging and informative prose will capture the shopper but only after they have easily.

Four Steps To More Easily Managing Product Information From Multiple Suppliers

The management of product information is a vital aspect of operating a successful e-commerce business.  For most business owners, information comes from a wide variety of sources and arrives in varying formats.  Integrating all of this valuable information into a uniform data set can be challenging.

Steps to Successfully Migrating Your Product Information to Magento

When your business was young it is probable that you elected to utilize a solution that was inexpensive and readily available. As your business has grown it has become obvious that it is time to upgrade your platform. Magento is an endlessly scalable solution that will provide your e-commerce business with a level of professionalism and depth.

The Benefits of Integrating Your E-Commerce Platform With A POS

Brick-and-mortar store fronts have long realized the benefits of a robust point-of-sale (POS) solution.  Such systems manage inventory, customers, sales and vendors through a user-friendly interface.  Tracking financials, timelines and customer data is automatic; making it easy to pull sophisticated metrics.  Such information and ease of use is a requirement in the fast-paced world of retailing. E-commerce platforms focus.

Increasing Sales By Optimizing Site Search in Magento

Many shoppers online are straying away from site navigation and utilizing the search bar instead. It is much faster to type “blue shoes” into a search bar than it is to click through several layers of categories. Most users will quickly move on if the search does not return the exactly what they had in mind.

Using Related Products to Increase Sales

The costs associated with gaining a new customer far exceed those of retaining a customer. Additionally, order totals increase dramatically when customers return to a site to make subsequent purchases. The key to getting the most out of a marketing dollar is to tap into the resource of existing customers as well as maximizing the value of first time customers.

3 Ways To Automate Inventory Management in Magento

Integrating a Magento storefront with an ERP will efficiently update inventory levels on products as purchases are made and deliveries from vendors are received. Many ERP solutions offer tools that export data as .csv files. The files can then be prepared for import by verifying that dates, currency and all other numbers are formatted correctly.

Integrating Magento With Quickbooks

Quickbooks is a powerful and intuitive accounting program. Businesses of all sizes and shapes benefit from the Quickbooks’ simple inventory management, point-of-sale features and product information management. Many ecommerce retailers find themselves managing Quickbooks and Magento separately; manually entering data from one into the other. This setup leads to increased overhead and data errors.

Product Information Management and The Importance of Workflows

The movement and transformation of content is managed through business workflows. Generally, workflows are designed to add value or remove cost at each step of acquisition, management and distribution. The process ensures that the data moves through the hierarchy of operations, appropriate division of work and optimizes the use of time and resources.

ClaraStream September Feature Release

ClaraStream Version 1.8 brings users the simple and familiar interface of spreadsheets powered via ClaraStream’s API and direct integration with the Magento platform.

The new spreadsheet interface now gives retailers the ability to easily make bulk updates and edits to previously published product information and instantly publish those changes to  their e-commerce storefront.

Managing Categories and Attributes in Magento

The ability to create a fully functioning, searchable store in Magento requires the implementation of all available assets that the application has to offer. Products must be configured within Categories and then assigned Attributes to ensure searching and customization capabilities are fully utilized.

Managing Categories and Attributes in Magento

The ability to create a fully functioning, searchable store in Magento requires the implementation of all available assets that the application has to offer. Products must be configured within Categories and then assigned Attributes to ensure searching and customization capabilities are fully utilized.

ClaraStream August Feature Release

E-commerce retailers have long lamented the arduous task of managing and uploading their product data and the errors that inevitably result during the conversion process. With the advent of ClaraStream’s Data Validation feature, retailers will quickly and easily locate and fix data errors.

3 Ways to Use E-Commerce Product Information to Increase Sales

Think of product descriptions as the virtual equivalent of your ideal salesperson; creating an experience that is so engaging the product becomes something that the shopper cannot live without it.  By creating strong product descriptions you can not only increase conversions but drive more qualified traffic to your storefront.

Importing Data From an ERP Platform into Magento

Enterprise Resource Planning (ERP) software is utilized by many types of businesses to organize and maintain the expansive amount of variables required to run a business.  While there are many players in the space, the big two are Sage and NetSuite.

Utilizing Data Cleansing For Better Product Information Management

Product information comes from a variety of sources and arrives in many forms. Importing, combining and managing this data presents difficulties in that it rarely arrives as a clean, uniform set. Data cleansing is a process by which inaccurate, corrupt and/or irrelevant records are identified, modified, replaced or deleted.

Tips For Increasing Magento Speed and Performance

There are several aspects to consider when optimizing the speed and performance of Magento. A great place to start is look at Magento’s cache system, APC and the chosen hosting partner.

Enable Cache: Ensuring that cache is enabled will quicken response times and create a smooth running interface.

Importing & Managing Configurable Products in Magento

Configurable products in Magento allow users to tie product variants and multiple SKUs / multiple simple products together to form one product which is displayed on the front-end in a single product detail page.

Tips For Easier Product Uploads In Magento

Uploading products into Magento can be a very time consuming task, especially when you need to upload several hundred or even several thousand products.  Fortunately there are some shortcuts that you can take to make this a quicker process.

Increased Traffic and Conversions Through Improved Product Categorization

For e-commerce merchants the equation is simple:  traffic  X  conversion rate  = revenue.  However, what’s not so simple is how to increase both traffic and conversion rate.  One of the more effective ways to improve both of these variables is through the use of on-site product categories.

Product Detail Page Elements That Improve Conversion Rates

It has been said that a good conversion rate is the holy grail of e-commerce. A strong conversion rate requires a lot of testing, not to mention a lot of work, but once attained it will pay numerous dividends for an e-commerce retailer.

Michael Clara

I understand the complex workings of project management software and ecommerce CMS systems including Magento. Contact me for a free consultation today.

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